Section: Application Domains

360 degree customer view

Companies seek to gather as much information as possible about their customers, for instance for more targeted publicity campaigns, market analysis, offer personalization, etc. That is, they want to consider data beyond the data they collected about their customers in their proprietary databases. Complementary data include for instance social data extracted from customers' activities in social networks, public data related to their place of residence (e.g., crime rate or housing price evolution). To achieve this goal, data integration on highly heterogeneous and massive data is necessary. Furthermore, as one means to assess both the correctness of the integration result and the quality (in this application most notably trustworthiness), we can resort to data provenance. These topics are explored in the project Datalyse which we submitted in 2012 to the French national “AAP Cloud 3: Big Data” call, a project headed by the “Business & Decision” company and whose ongoing evaluation will continue in early 2013.